8% Growth in Water Cooler Market

  • New market research shows positive growth, BWCA conference revealed results
  •  Bottles bounce back: for the first time, bottled water coolers gained against POU units. 
  •   The total market is valued at £121 million, with an 8% revenue growth.
  •   For health reasons, consumers and employers continue to turn to water for calorie-free hydration.

The growth in the water cooler market has continued and improved still further, delegates at the British Water Cooler Association annual conference heard.

In an upbeat presentation from Amy Lathrop Visser, Senior Market Consultant from Zenith International Ltd, the data from 2014 showed what Ms Visser describes as “a turning point in the market dynamics”. She said: “For the first time, Bottled Water Coolers (BWC) gained against POU units”.

The combined POU and BWC market rose in value by 8% compared with 2013, continuing a growth trend reported last year for the first time since 2007. The market is now worth £121 million compared with £112 million in 2013.

The UK is a key market in Europe, as it remains the largest single cooler market in Europe, with a share of 24% of the total. The next largest markets, Italy and France and Spain, have a 17% and 15% share.

Amy Lathrop Visser said: “The continuing trend towards health and well-being, the recovery of the economy, the growth of the start-up business market and currency fluctuations were all contributors to this very positive picture for the industry in 2014. It seems that Bottled Water Coolers have bounced back and this is a trend we expect to continue. Small and start-up businesses in particular find Bottled Water Coolers a healthy, flexible and convenient choice.” The areas that are ripe for further growth are the construction and office sectors, according to Zenith.

BWCA Chairman John Dundon welcomed the news: “This is a buoyant market and Zenith’s market intelligence has confirmed what those of us who run and work in cooler businesses have been experiencing.  The BWCA is similarly growing, with a number of new members joining in recent weeks and months, and all this contributes not just to market growth but to our interest in making this sector as professional as it can be. BWCA members are rigorously trained and audited for best practice and our members have the edge over others when it comes to offering customers consistent service, hygiene and safety as well as value”.

The BWCA conference and trade show was held at the Nottingham Belfry on 19th March 2015.

Are you making the most of your BWCA membership?

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Thursday 19th March is the BWCA 2015 Open Trade Show at the Nottingham Belfry, Nottingham, NG8 6PY. Visit our conference page for more details, to see the itinerary, details of topics, speakers, list of exhibitors and more.

You can book your enhanced or premium listing on the BWCA stand at the conference. If you can’t make it to the event, give us a call or fill in our enquiry form to find out more.

BWCA 2015 Conference – a SELL-OUT

Delegates booked to attend this SELL OUT BWCA Conference will learn the latest data from Amy Visser of Zenith International, listen to Chairman – John Dundon’s update and views on the industry and hear Keynote Speaker, Alastair Campbell –  as well as receive a complimentary copy of Keynote Speaker’s new publication “Winners”.

Whilst the Conference is a SELL-OUT, visitors are welcome to attend the free of charge trade show being held on the afternoon of Thursday 19th March at The Nottingham Belfry.

Register on the day.  There is a wide range of exhibitors with many offering on-the-day promotions and deals.

Fast-expanding BWCA signs yet more new members

The British Water Cooler Association has announced a number of new memberships to the Association. The BWCA has accepted applications from supplier members:  Ebac, Icon International, Polymer International and SIP Technologies. The latest news follows the recent announcement in January of this year that Calomax has also become a member of the Association.

John Dundon, BWCA’s Chairman, said: “As we near the conference, it is interesting to note that the market is looking very positive for the water cooler sector. All the good work that has been done by the BWCA over the past several years is really coming to fruition both in terms of the industry’s strength and reputation as well as through increased membership.

“The latest group who have applied to join the BWCA are a mixture of companies who left several years ago, international suppliers who now see the BWCA as an association that offers commercial contacts and other benefits or new suppliers that operate in the UK and recognise the strength of the profile of the BWCA. We welcome them most warmly. It’s not a bad start to 2015!”

The BWCA’s annual conference will be held in Nottingham on 19th March featuring Alastair Campbell as the keynote speaker and with Amy Visser of Zenith International unveiling the latest market data. It will be followed by the industry’s trade show on the afternoon of the same day.