We are currently putting together our Report from another successful BWCA Conference & Trade Show at the Nottingham Belfry.

The Report should be online very soon and will include:

  • Messages from our Chairman and Conference Speakers
  • Review of the Seminars, Gala Dinner and Charity Auction
  • What the Delegates said
  • Conference 2017 image Gallery

The premier water cooler event you cannot afford to miss.

The BWCA event is the largest annual UK water cooler conference and trade show and is designed to meet expectations from delegates, trade show visitors and exhibitors alike.

Members and non-members welcome.

Why you should attend the event:

  • Focuses on the water cooler industry, helps you stay ahead of the competition
  • Preview the latest innovations and developments from Industry specific suppliers
  • Access to special trade show deals and promotions from exhibitors
  • Improve your knowledge through interactive seminars
  • Network with other industry professionals
  • Free of charge to visitors

Complimentary refreshments will be served throughout the afternoon.

Get a taste for our event by viewing our 2016 Conference Report by using the navigation to the left

BWCA Conference - New Horizons: Plan to Win. Sponsored by pureflow

9am – 12.15pm BWCA/WE Members £110 & non-members £160 plus vat

The theme of our 2017 Conference is “New Horizons: Plan To Win”. The aim is to provide practical guidance and encouragement to companies to help them plan for continuing growth, to plan for greater sustainability and to plan for new global opportunities following Brexit.

Frank Dick OBE

Frank Dick

Winning isn’t a matter of luck. It takes planning. With Team GB’s outstanding success of the Olympics still fresh in our minds, the British Water Cooler Association is delighted to welcome as its Keynote Speaker, the former Director of Coaching for British Athletics – Frank Dick OBE.

“Winning is being better today than yesterday – every day,” says Frank Dick. “Everything we do, be it in our personal, family, social or business lives, whatever our talents and skills, there is a constant need to be in control of change and its effects.”


In another session which is valuable for anyone engaged in the management, sales or marketing within a water cooler business, Karen Wells of Zenith International will share the latest Market Intelligence in a session that is important to companies considering their next strategic moves. At the 2016 Conference, we heard that the water cooler market value had increased by 5% in 2015.

How did 2016 fare and what might 2017 have in store? Information is power... so make sure you grasp the opportunity to be amongst the first to know how the industry is performing.

Just a Drop

Following the fantastic support of the BWCA’s chosen charity, Just a Drop, at the March 2016 event, Brendan Hanlon, Head of Fundraising and Communications, Just a Drop, will be reporting on the successful completion of the project to provide clean, fresh water to Kalungwishi Village in Zambia and on plans for the next BWCA clean water project.

Conference Lunch is included for those attending the Conference
and exhibiting.

(Sponsored by H20 direct)

Open UK Watercooler: Trade Show & Seminars. Sponsored by Crystal Mountin

1pm – 5pm, Free Visitor Entrance

The UK’s only Trade Show dedicated to the water cooler industry gives visitors a one-stop-shop to meet some of the best companies and people in the water cooler business. For a list of exhibitors and the floor plan read more….

Premium stands 1 – 5 will be open for visitors right from the start of registration and during Conference breaks. A number of Exhibitors will be offering on-the-day promotions, competitions and much more.


We offer visitors an opportunity to gain additional value and business ideas by providing three interactive seminars:

13:30 – 14:00 “Plan to be a better boss” – a company’s most important asset is usually their employees. Delegates will receive pointers on how to develop a strong and harmonious team.

14:30 – 15:00 “Plan your technology for tomorrow’s success” – whether you struggle with the application of customer relationship management (CRM) and enterprise resource planning (ERP) or just want to get better, this session is for you. Delegates will learn how to ensure their businesses are as efficient as possible.

15:30 – 16:00 “Plan to win through training” – often a neglected area, the session will reveal some of the benefits of training and development and how these deliver a commercial return.

Gala Dinner, Charity Auction & Casino: 7.30 – Midnight
Dinner sponsored by 4Aces
Charity Auction sponsored by Database Workshop
Casino sponsored by Calomax

After a busy day, it will be time to relax and network with friends and colleagues, old and new at the Charity Auction Gala Dinner. In 2016, the BWCA raised over £10,000, supporting “Just a Drop” and enabling the construction of a borehole at the Kalungwishi village in Zambia. We hope to repeat this success and will be raising funds to support a borehole in Shibangwa Village in Zambia. In addition, there will be an opportunity to play the Casino tables, win prizes and dance the night away.

The Delegate and Exhibitor Packages automatically include a place at the Gala Dinner, however, separate tickets are also available to book: BWCA/WE Members £110 & non-members £165 plus VAT. (Pre-dinner drinks, 3 course meal, entertainment and wine included.)

Golf: Wednesday 22nd March at Sherwood Forest Golf Club at Notts Golf Club
(Sponsored by Ebac)
£59 plus VAT (inc. light refreshments)

With a reputation as one of the oldest and finest heathland golf courses in Great Britain, the club has hosted many national competitions. Golfers are sure to enjoy this fun day out for all levels with prizes to be won. Both Members and non-members are most welcome to play.

Chairman’s Welcome Supper: Wednesday 22nd March – The Nottingham Belfry
(Sponsored by Angel Springs)
BWCA/WE Members £40 plus VAT
& non-members £50 plus VAT

Always a relaxed and informal start to the event, the eve of Conference supper provides an informal opportunity to mingle with colleagues and other members of the industry including many exhibitors building up stands on the Wednesday, and delegates staying at the hotel. The Chairman’s supper includes wine and beer and is hosted by BWCA Chairman, John Dundon.

View and download your copy of the below key information for the BWCA “New Horizons: Plan To Win” Conference & Trade Show.

Members and non-members can book online NOW – click here

Charity auction list